Saving threatened habitats worldwide


adam&eveDDB is an advertising agency priding itself on integrity and influence. The company was introduced to the World Land Trust (WLT) by United Bank of Carbon (UBoC). As part of its corporate social responsibility adam&eveDDB have pledged to support WLT for 6 years.

For the first two years of the agreement funds were used for a project working through Wildlife Trust of India, towards securing  the permanent protection of the Rewak-Emangri elephant corridor. A tree planting programme is also underway to restore forests in areas that have been cleared in the past. WLT and Wildlife Trust of India have already successfully secured the Siju-Rewak elephant corridor that facilitates elephant movement from Balphakram National Park and Siju Wildlife Sanctuary to Rewak Forest and once the corridor between the Rewak Reserve Forest and Emangri Reserve Forest is secured, it will provide unhindered movement of elephants from Balphakram National Park to Nokrek National Park.

Since 2012 funds donated by DDB are being directed to WLT's Buy an Acre project in Guatemala working with local conservation partners FUNDAECO (Fundación Para el Ecodesarrollo y la Conservacion). The project area focuses on the permanent protection of the wildlife reserve, Laguna Grande-Sarstun Reserve which is protecting riverine habitats along the border with Belize and helping consolidate Guatemala's bi-national conservation efforts with Belize. The region WLT is helping to protect harbours a high diversity of species many of which are only found in this one area. This high number of endemic species, combined with continued habitat destruction, makes protecting the tropical forests of Guatemala an urgent conservation priority. An important part of securing the long-term success of this conservation programme is to ensure that local communities understand the importance of their work and are actively involved. FUNDAECO are working with the Qeqchí communities living to the south of the reserve to develop a wide range of outreach activities including environmental education.

WLT thanks adam&eveDDB for choosing to support these important projects.

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