Humble Bundle is a distributor of digital content with a mission to raise funds for charity through everything it sells. Founded in 2010, the company began by offering game ‘bundles’- groupings of products at great prices – and have branched out to include ebooks, a monthly subscription service, an online storefront, and more.
Customers purchasing a bundle can name their price and decide how to allocate their payment between the creators, Humble Bundle and charity.
Humble Bundle first raised funds for WLT in 2012 through the launch of Botanicula, an exploration game created by Jára Plachý and Amanita Design. Thanks to Humble Bundle customers, over a two week period, sales of the game saved 1466 acres of tropical forest.