Saving threatened habitats worldwide

Swarovski and SHO Unite for the Ultimate Trunk Show

19 November, 2009 - 16:25 -- World Land Trust

An updated version of this press release is now available at

Concept drawing of a jewellery covered fibreglass elephant

November 2009 - The Elephant Parade 2010 is set to be the biggest public art exhibition to ever come to London with the UK's top artists, celebrities and designers applying to decorate 200, 1.4 metre high fibreglass elephants to raise funds for the critically endangered Asian elephant.

Always one to stand out from the crowd Sarah Ho, creative director of SHO Fine Jewellery, has joined forces with her long term allies Swarovski to produce what is expected to be one of the most glamorous and eye catching elephants of the parade for UK conservation charity, the World Land Trust. Naming their creation the 'Pearly Queen' the SHO elephant features a different design on each side. One half is covered in Swarovski crystal pearls ranging from soft creamrose pearls to rich burgundy pearls creating shading effect of soft to strong with the other side showing a pearl and crystal encrusted skeleton, symbolizing what may happen to the Asian elephants if action is not taken to protect them. It is hoped the design will educate the public as well as bring in a fun element with the multicoloured Swarovski crystal and pearls.

The elephants will be displayed across the capital from May to July next year with the grand finale of the parade being the Sotheby's auction in September. SHO is a proud supporter of the Elephant Family and are also delighted to be working with charity partner, the World Land Trust again on such a vital project. "This project is a great opportunity to merge the world of art and conservation and use our creative skills to spread the word and protect the Asian elephants in a fun and interactive way." Sarah Ho, Creative Director SHO.

For further information on SHO or the World Land Trust please contact:
Emma Beckett
T: 07984 462201 E:

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