London Elephant Parade May-June 2010

The Elephant Parade 2010 is set to be the biggest public art exhibition to ever come to London with the UK's top artists, celebrities and designers decorating 260, 1.4 metre high fibreglass elephants to raise funds for the critically endangered Asian elephant.

Pearly Prince is unique in that it is the only elephant in the parade with tusks.

The Pearly Prince

The World Land Trust is one of the parade conservation partners and is exhibiting its very own elephant in the window of Coutts Bank on the Strand from 3rd May to 22nd June.

The WLT elephant has been designed by SHO Fine Jewellery in partnership with Swarovski to produce what is expected to be one of the most glamorous and eye catching elephants of the parade.  Named the Pearly Prince the elephant features a different design on each side. One half is covered in Swarovski crystal pearls with the other side showing a pearl and crystal encrusted skeleton, symbolising what may be the fate of the Asian elephants if action is not taken to protect their threatened habitats.

Pearly Prince is unique in that it is the only elephant in the parade with tusks. It features 11,000 Swarovski pearls and 13,000 crystals and took 480 hours to create.

Watch the making of Pearly Prince

One side of the elephant shows a pearl and crystal encrusted skeleton, symbolizing what may be the fate of the Asian elephants if action is not taken to protect their vital habitats.

Each friendship bracelet features Swarovski pearls and a silver origami inspired elephant charm.

The auction of Pearly Prince

Pearly Prince will be auctioned at the beginning of July at Chelsea Royal Hospital and the proceeds will go to the World Land Trust’s Elephant Corridors Project in India.

If your budget won't allow you to bid for SHO's Pearly Prince, you can still contribute by purchasing a Limited Edition Elephant Friendship Bracelet. Available in three vibrant colours, each bracelet features Swarovski pearls and a silver origami-inspired elephant charm. The bracelets retail at £53.00 and a percentage of the sales will be donated to the World Land Trust for the Elephant Corridor project. They can now be purchased online at Kabiri

Bid for Pearly Prince

Pearly Prince is for sale by online auction to raise funds for elephant conservation. You can bid for him at Giving Lots (lot no 226).

Emerald Queen

A staggering 678 carat oval emerald is the outstanding centrepiece of the elephant's jewellery headpiece.

The World Land Trust is also participating with a second elephant in the London Elephant Parade. This elephant, called the Emerald Queen, was created jointly with elephant family by special arrangement.

Gemfields and bespoke jeweller Sabine Roemer collaborated to create an extraordinary lifesize elephant set to be the most valuable design in Elephant Parade this year. Emerald Queen is decorated with emerald dust and a 678 carat oval emerald is the centrepiece of the elephant's jewellery headpiece. Selfridges has given the Emerald Queen royal treatment in the Wonder Room, where it will reside from May to June 2010.

This Gemfields emerald has followed an ethical and traceable route from the Gemfields mine in Zambia to Jaipur, where the gem was cut by hand and then shipped to London to be set by Sabine. Gemfields' strict ethical and environmental policies, combined with the conservation achievements of the World Land Trust and elephant family, will make this emerald design the greenest in every sense of the word!

Watch the making of the Emerald Queen

A collection of bespoke emerald jewellery will 'pop up' around the Emerald Queen; see Emeralds for Elephants for more details.

The auction of Emerald Queen

Emerald Queen will be auctioned in the Wonder Room at Selfridges on 23rd June. Proceeds raised will go to a wildlife corridor in India that both elephant family and World Land Trust are supporting, working through Wildlife Trust of India.

Bid for the Emerald Queen

The Emerald Queen is for sale by online auction to raise funds for elephant conservation. You can bit for her at Giving Lots (lot no 216).