Paul Goodenough is an award-winning, purpose-driven storyteller and entrepreneur, working in the environmental, charity and entertainment sectors.
For over two decades, Goodenough has founded and led topflight creative agencies. He launched his first digital agency, Aerian Studios, at the age of 18, enlisting older family and friends to pose as him at meetings, convinced potential clients would be put off by his youth.
Aerian Studios went on to become one of the most respected agencies in the UK, creating industry-leading campaigns, websites, products and mobile apps for the BBC, CNN, Warner Bros, Sky, Vodafone, BAFTA, the UK Government and many more.
In 2011, Goodenough founded the production company GBK Hybrid with Star Wars producer Gary Kurtz and Iron Giant and Disney animator Richard Bazley. Goodenough was nominated for an Emmy in 2015 for his work as a producer on the 2015 multi-award-winning TV Movie Lost Treasure Hunt.
In 2019, Goodenough co-founded Rewriting Earth (formerly Rewriting Extinction). Now an independent charity, Rewriting Earth began as a 12-month cross-charity project raising money and awareness for the climate and biodiversity crisis, using the powerful storytelling medium of comics and videos. Goodenough single-handedly forged collaborations between 300+ celebrities, comic artists and experts to create high-impact environmental stories delivering clear information to mainstream audiences.
Within 12 months, Rewriting Earth raised £1.54m for the different charities involved, helping to protect 662 species with important milestones, like helping the World Land Trust purchase and protect Guatemala’s Laguna Grande Reserve. The project was recognised for reaching a wide, global audience, attaining over 150m engagements with people not traditionally engaged in environmental issues.
The Most Important Comic Book on Earth (Dorling Kindersley) – an anthology of all Rewriting Extinction comics – published in October 2021 becoming an instant bestseller and a Sunday Times Book of the Year 2021.