Hotjar builds product experience (PX) insights tools for the world’s leading product teams. They make it easy for their clients to go beyond traditional web and product analytics so they can empathize with and understand their users—to connect the dots between what’s happening and why it happens, to improve the user experience (UX) and create customer delight.

The company has supported WLT since 2019 through a variety of initiatives, primarily by protecting an acre of threatened habitat on behalf of each of their employees, for every year they work with the company, through Buy an Acre.