The Body Shop has declared its commitment to work with World Land Trust (WLT) and its conservation partner, Viet Nature Conservation Centre (Viet Nature), to restore more than 18,500 acres (7,500 hectares) of habitat for wildlife.
The Bio-Bridges programme was launched on Westminster Bridge on 24 May, when it was announced that for every customer transaction at participating The Body Shop stores, one pence will go towards creating and safeguarding corridors of Annamite lowland forest habitat in Vietnam.
The first project supported by the Bio-Bridges will involve protecting and restoring Khe Nuoc Trong, a lowland forest habitat in central Vietnam home to rare wildlife such as the Red-shanked Douc (Pygathrix nemaeus), the critically endangered Saola (Pseudoryx nghetinhensis), the Bengal Slow Loris (Nycticebus bengalensis) and the Burmese Python (Python bivittatus).
The campaign features the ‘Help Reggie Find Love’ tagline, which will raise awareness of how Bio-Bridges will help to connect populations of endangered species, such as the Red-Shanked Douc (Reggie), which would otherwise be isolated.
Enrich not Exploit Strategy
At the launch of the Enrich not Exploit strategy, Chairman and CEO Jeremy Schwartz promised The Body Shop would become the most ethical and sustainable business on the planet.
Jeremy said, “This commitment is a challenge to go further than we have gone before, to really make a sustainable and positive difference. Our most important goal is to become the most ethical and sustainable global business.”
The Enrich not Exploit strategy intends to commit to sustainability through three channels: enriching people, products and the planet.
Khe Nuoc Trong
Since 2013 WLT has been supporting habitat protection and restoration in Khe Nuoc Trong in partnership with Viet Nature.
WLT Director of Conservation, Roger Wilson said, “This forest is truly exceptional, harbouring at least 38 endangered species. Our partner, Viet Nature, is extremely capable and both the local communities and the Vietnamese authorities are highly responsive to the need to conserve the area. The support of The Body Shop is decisive in making the protection a reality, to the benefit of all concerned.”
The second Bio-Bridges project will support the Garo Hills ‘Green Spine’ corridor in India, in partnership with WLT and its long-time partner Wildlife Trust of India (WTI), and will be launched in late 2016.
The Body Shop has supported WLT’s work for over two decades and to date has put more than £700,000 into this conservation partnership. Previous projects designed by WLT for The Body Shop include Oils of Life in 2015 and Wood Positive in 2012.