Once a year in March, World Land Trust (WLT) makes a special effort to persuade all its supporters to do just one simple thing that doesn’t cost a penny but could raise £25,000.
The Spectacled Bear (Tremarctos ornatus) is classified as globally Vulnerable and in Ecuador as locally Endangered by IUCN. The bear’s habitat is gradually disappearing, threatened by road building and fire, agriculture and the spread of human settlement.
The bears are omnivorous and roam across large areas. But for local farmers they are simply a pest. And when they damage crops such as maize, the bears can be killed in retaliation. This is a charismatic species that badly needs protection.
The poll is organised by EOCA, the European Outdoor Conservation Association.
Voting starts on 1 March 2016 and ends on 15 March 2016.
How you can help
There are lots of ways to raise awareness of the poll so please pull out all the stops.