The donor first offered to double Steve’s fundraising up to £10,000 in early February. Then, when Steve’s fundraising total was nearing the £10,000 mark, the same donor contacted WLT with an offer of another £5,000 in match funding.
This means that if Steve’s supporters contribute £15,000 the total raised shoots up to £30,000.
With donations now standing at £10,460, Steve only has to bring in another £4,540 to reach £15,000 and draw down the full amount of match funding.
“This is a great target to aim for and we hope that people will respond generously,” said Viv Burton, WLT’s Head of Communications.
Wildlife expert and TV presenter, Steve is raising money for WLT by competing in the Devizes to Westminster International Canoe Race (DW). Known as the canoeist’s ‘Everest’, the DW is the longest non-stop canoe race in the world and a daunting challenge even for seasoned endurance athletes.
In a recent interview Steve described the race as extremely hard. He said: “I’ve done the race once before and it was one of the hardest and most unpleasant things I have ever taken part in. At 3am, having been paddling for 16 or 17 hours, it doesn’t matter who you are and what you’ve done; it’s tough. It’s cold, you’re wet and miserable, tired and hungry. But you’ve just got to keep going.”
Saving the rainforest
Steve’s aim is to fund the purchase and protect an area of Colombian rainforest, saving it from potential exploitation and logging.
I see how fast they are disappearing. It is frightening.”
“I spend a lot of time in rainforest environments because they are so biodiverse,” he said. “I get to see how fast they are disappearing. It is frightening.”
At first Steve considered buying an area of rainforest as a private individual but by turning his idea into a fundraising challenge he realised that he would be able to leverage more support.
He also realised that there would be pitfalls if he bought rainforest privately. As he explains: “The problem is, how do you protect it and make sure no one is going to come in and cut it down? World Land Trust has expertise to make sure the land they buy is protected and that’s why I got involved with them.”
The DW race starts on Saturday 4 April 2015 from Devizes, Wiltshire and finishes in the small hours of Sunday morning.
Tweet a message of support for Steve with an image of yourself holding a kayak paddle with the hashtag #kayak4forests.
To make a donation to support Steve, visit his fundraising page »
You can also donate over the phone (01986) 874422 (office hours) or by sending a cheque to World Land Trust, Blyth House, Bridge Street, Halesworth, Suffolk IP19 8AB.
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