World Land Trust (WLT) is backing Meat Free Week, which launches in the UK on 23 March 2015.
Meat Free Week focuses public attention on the impact that eating too much meat has on human health, animal welfare and the environment.
It is an international initiative that encourages people to raise funds for charity by pledging to go without meat for a week.
John Burton, WLT Chief Executive explains: “World Land Trust is pleased to be involved with Meat Free Week; the rapid growth of the cheap meat industry is the major force driving deforestation in many parts of the world.
“It’s not just deforestation for cattle ranching, but the vast quantities of cereals grown as feed that has such devastating impacts on the world’s remaining grasslands and forests. If you want to eat meat it is always best to buy the highest quality, locally produced.”
Meat Free Week is not driven by veganism or vegetarianism. Rather, the purpose of the event is to invite people to make informed choices about the meat they eat and where it comes from.
Melissa Hobbs is one of the founders of Meat Free Week. She said: “My hope for Meat Free Week is to inspire others to seek out information and make more considered choices. It’s a big ask to cut back on something you love to eat, but when you know the facts – whether it’s animal welfare, your health or the health of our planet – the reasons are simply too compelling to ignore.”
Funds raised from Meat Free Week will go to WLT’s Action Fund to purchase and protect land at risk from deforestation caused by livestock farming.
The Meat Free Week website has an easy to use fundraising section.
Supporters who want to raise funds by going meat free for a week have three options: to go it alone by registering as individual; to join an existing team; or to start a new team.
Once supporters have registered, they can use a facility on the website to send an email about Meat Free Week to friends and family. The website also has a function to enable sharing information on social media platforms.
To register your commitment to go meat free, click here »
Donors can donate either to an individual or to a team. To make a donation, click here »
Meat Free Week was launched in Australia in 2014. In the UK, Meat Free Week will take place for the first time during 23-29 March 2015. The other beneficiary charities are Beating Bowel Cancer and Compassion in World Farming.