Imspired Limited has created a new eco-friendly whiteboard product aimed at reducing (or eliminating where possible) the use of sticky notes and paper for short, temporary messages. It is estimated that over 1.6 billion pieces of paper are used annually in the UK alone for this need and therefore this represents a considerable environmental problem. The Imspired whiteboard has been designed to specifically address and meet the requirements necessary for practical desk or table top use and won Best New Desk Accessory award at the Stationery Show 2012.
To demonstrate their commitment to the environment Imspired are beginning their support for WLT by donating £100 a month for urgent land purchase and protection. WLT will use these funds for Buy an Acre projects (currently in Mexico, Guatemala, Ecuador and Colombia) where it is possible to acquire critically threatened land, high in biodiversity, for around £100 an acre.