Saving threatened habitats worldwide

Big Cat Appeal: aiming to raise £500,000

Images of Bengal Tiger, Jaguar and Puma.

Time is running out for big cats in the wild. Species such as Bengal Tiger, Jaguar and Puma are at risk. These iconic creatures face a shortage of natural habitat through which to roam safely and a lack of suitable prey species. Additionally, they are themselves a target for human predators who hunt them for skins, body parts and sport.

In its 25th Anniversary year World Land Trust (WLT) is putting the spotlight on big cats with a major appeal to raise funds for big cat conservation.

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Project aim

Outside conservation areas, big cats are severely threatened by loss of habitat, human-wildlife conflict and hunting. To survive, big cats need more wildlife corridors, larger reserves and greater protection. Big Cat Big Match aims to raise the funds to make that possible.

Big Cat Big Match logo

Big Cat Big Match

During Big Cat Big Match Fortnight, 1-15 October 2014, all donations to the Big Cat Appeal will be matched with funds pledged in advance, making them go twice as far.

Online donations to the Big Cat Appeal made via WLT website prior to 1 October 2014 will not be matched. The process of matching online donations starts on 00:01 on 1 October 2014 and ends on 23.59 on 15 October 2014.

The following donations made in advance will be matched:

Donations by cheque for the Big Cat Appeal received in advance of Big Match Fortnight: these cheques will be cashed on or after 1 October 2014.

Credit card donations to the Big Cat Appeal made by phone up to four working days before 1 October 2014: processing these donations will be deferred until 1 October 2014.

Cash donations for the Big Cat Appeal received in advance of Big Match Fortnight: cash donations will be banked on or after 1 October 2014.

Big Match Fortnight 2013 raised £725,000 for WLT’s Borneo Rainforest Appeal. This year the target is £500,000. Please help us repeat last year’s success by supporting Big Cat Big Match.

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Projects supported by WLT’s Big Cat Appeal

WLT is a responsive organisation, and bases its funding decisions on the requests for support from its network of overseas partners. During Big Match Fortnight we shall be reviewing our partners’ requests for support and earmarking for Big Cat Appeal funding those projects that will conserve big cat habitat.

Top of the list for Big Cat Appeal funding is Chilkiya-Kota Corridor, a traditional wildlife route for Bengal Tigers between Corbett Tiger Reserve and Ramnagar Forest Division in Uttarakhand, northern India.

We have also identified tracts of land in Latin America that will benefit Jaguar and Puma, and we are in discussion with Iranian Cheetah Society over ways of providing safe habitat for the last remaining Asiatic Cheetahs.

We shall list all the projects that will receive Big Cat Appeal funding as and when they are confirmed. 

How World Land Trust is helping

For the past 25 years, many of WLT’s conservation programmes have focused on conserving habitat for big cats.

The following examples illustrate some of WLT’s big cat successes over the years. It is these achievements that have inspired the launch of the Big Cat Appeal in WLT’s 25th Anniversary year.

The Trust’s founding project was launched in 1989 in the Rio Bravo area of Belize, where thanks to WLT 110,000 acres of rainforest were saved from development.  Today, the highest density of Jaguars in Belize is found in the Rio Bravo Conservation Management Area, which now measures more than 250,000 acres (more than 100,000 hectares and 4 per cent of Belize’s land mass).

Jaguars are also increasing in reserves in Paraguay’s Chaco-Pantanal, where WLT has supported conservation for the past decade, and in Mexico’s Sierra Gorda, where WLT has funded land purchase since 2007. Further south, Pumas are once again thriving in Guapi Assu Reserve in the Atlantic forest of Brazil, supported by WLT since 2005. And, at the tip of the South American continent, signs of Pumas are being found regularly at Estancia la Esperanza, a reserve of 15,000 acres (6,000 hectare) that WLT helped create in Patagonia in the early 2000s.

In Asia, since 2003, WLT has supported Wildlife Trust of India in protecting wildlife corridors used by Bengal Tigers in India. More recently, since 2010 WLT has been funding habitat protection programmes in the South Caucasus in order to provide a safe haven for the endangered Caucasian Leopard. In 2013, camera-traps supplied by WLT recorded the first images of a Caucasian Leopard in Armenia since 2007.

Urgent funding needed

Many big cats are on the brink of extinction in the wild. WLT is urgently raising money to save and protect more areas of habitat to ensure the survival of far ranging species such as Tiger, Puma and Jaguar.

Tigers, in particular, have dramatically declined in recent years. Today there are thought to be some 3,500 tigers left in the wild, just 5 per cent of the 100,000 tigers that roamed remote areas of the globe a century ago.

India is home to the largest population of tigers in the wild: approximately 50% of the world’s population survives across 17 Indian states.

A little over a century ago, there may have been as many as 37,500 Bengal Tigers in India. Today the estimated population of 1,500 tigers is just 4 per cent of that in the early 1900s. 

Populations of other big cats are also dwindling, among them Jaguar and Puma. Education campaigns take too long to take effect, and have wasted huge amounts of money in the past. What is needed is habitat and WLT is currently focused on urgently raising funds to save areas of land that have been identified as being essential for the survival of big cats.

Keepers of the Wild badge

The funds will be used to extend or connect existing reserves or to support the employment of rangers through WLT’s Keepers of the Wild programme.

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At the top of the food chain, big cats are territorial, requiring large areas of wild habitat, plentiful prey and, crucially, protection from human predators. 

This means that only the most biodiverse habitats can support big cats, which is why they are essential for healthy ecosystems.


Big cats are severely threatened by loss of habitat, human-wildlife conflict and hunting. 

Poaching is a key cause in the decline of big cats – both the hunting of the animals themselves and their prey. As numbers fall, genetic viability and the long term survival of the species becomes harder to sustain.

Habitat destruction and fragmentation are other major reasons for this drastic decline in big cat population – and go a long way to explaining the rise in human-animal conflict. 

Other ways to donate

Donate by text
You can also donate by texting from your mobile phone. For example, if you’d like to donate £5, text BCSA14 £5 to 70070. The maximum donation by text at any one time is £10.

To donate via JustGiving please click here »


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