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World Land Trust Press Releases
Press releases from the World Land Trust, an international conservation organisation working to preserve the world's most biologically important and threatened lands.
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Wildlife Charity Asks: Are 'Free' Gifts a Good Way to Recruit New Supporters?
Carbon Balancing Programme Launched by World Land Trust
Wildlife Charity Asks: Are 'Free' Gifts a Good Way to Recruit New Supporters?
Press Release dated: Wednesday, March 23, 2005
Is it cost-effective and ethical for a charity to use some of its funds to pay for 'free' gifts sent out to new supporters? The World Land Trust (WLT), an international conservation organisation based in Suffolk, is currently asking this question as the charity tries to come up with new ways of recruiting supporters.
Free gifts are a common way that charities attract new members. These range from pens and stickers to more extravagant items such as t-shirts and soft toys. But a potential supporter may well question whether this is a good way of spending charitable funds. Arguably the offer of free gifts may actually put some supporters off supporting a charity ? surely not the intention of the organisation offering the gift.
The WLT has so far resisted using gifts to recruit new donors, and many of the Trust's existing supporters have confirmed their dislike of organisations that spend money on such 'freebies'. However, the Trust realises that certain types of gifts may in fact be an effective way of recruiting new donors. Examples of gifts that may attract supporters are fact sheets and postcards of the areas and wildlife that are protected by the charity's work.
To gain more insight into the views of potential supporters, the WLT is currently running a poll on its website, where visitors can vote on how they feel about this issue. To take part in the poll, visit www.worldlandtrust.org.
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Carbon Balancing Programme Launched by World Land Trust
Press Release dated: Wednesday, March 16, 2005
The World Land Trust's Carbon Balanced programme was launched on Tuesday, 8th March at London's Rainforest Cafe. The event was aimed at both public and private sector organisations wishing to address the carbon dioxide emissions they are responsible for.
Representatives from government, businesses and charities were given a chance to see how the Carbon Balanced programme could help them in the ongoing fight to reduce pressure on our climate. The World Land Trust (WLT) has developed a three-stage process that focuses on Assessing, Reducing and ultimately Offsetting emissions. Organisations are encouraged as a first step to go to the Carbon Balanced website at www.carbonbalanced.org to complete the online carbon audit.
The online carbon audit and feedback are provided free, enabling an assessment to be made that outlines the levels of emissions that an organisation is responsible for. As part of the response to this audit organisations will also receive some general suggestions about emissions reduction strategies. To follow up the free online audit and information, the World Land Trust Carbon Balanced team offer more detailed audits and emission reduction strategies that aim to provide specific programmes for organisations to monitor and reduce their emissions.
To complete the carbon balanced programme organisations are encouraged to look at ways of offsetting their remaining emissions. The WLT currently runs urgent conservation projects throughout the world that include carbon sequestration, enabling carbon offsets to be provided to organisations through investment in biodiversity and habitat restoration.
Carbon emission reduction is now recognised as the most important element of the fight against climate change. The WLT's Carbon Balanced programme provides free advice and assistance in this fight, and the opportunity to invest in emissions offset by projects operated by a not for profit organisation with a 15 year track record in conservation and preservation of habitat and biodiversity.
For further information contact:
John A. Burton, Chief Executive, WLT, Tel 01986 874422 jab*at*worldlandtrust.org or
Oliver Blakeman, Carbon Intern, WLT, Tel 01986 874422 carbon*at*worldlandtrust.org
(To avoid spam we cannot show the email addresses in full. Please replace *at* with @ in your email address field.)
www.carbonbalanced.org
www.worldlandtrust.org
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Sir David Attenborough, World Land Trust Patron
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