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World Land Trust Press Releases
Press releases from the World Land Trust, an international conservation organisation working to preserve the world's most biologically important and threatened lands.
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Web Design and Management Internship Vacancy at Conservation Charity
Rainforest for Sale
Google boosts Conservation charity
Web Design and Management Internship Vacancy at Conservation Charity
Press Release dated: Tuesday, April 22, 2003
The World Land Trust has a vacancy for an intern as part of its training programme. Although unpaid, the internships are popular because of the very real and practical training given. They are aimed particularly at recent graduates, and so far every student who has worked with the WLT has gone on to full time employment.
The Post
The current vacancy is in Web Design and Management. Over the past year the Trust has developed a very successful web site, and is now attracting online donations, as well as numerous enquirers using it as a research resource for the national curriculum. The intern will work on a wide range of aspects of the WLT web site, and will also be trained in all other aspects of charity administration including fundraising, publicity and PR.
Qualifications
The successful applicant will have a degree, or equivalent education level, and a demonstrable interest in wildlife conservation and natural history. They will also be intending to pursue a career in conservation. They must be fluent in English and able to express themselves clearly in English. They will be expected to have a sound general knowledge of, and enthusiasm for, computers and the internet. [They will be expected to be familiar with MS Word, PowerPoint and to have used drawing programmes]
Salary
The post is unsalaried, and the intern will be expected to fund their own expenses, although a modest daily allowance will be made. The internship is for six months, and will include appropriate formal training (funded by the WLT).
Applications
All applications should be via email, and should include the following:
A CV, a statement of you career plan, and some examples of any web pages you have designed or any other similar work. The closing date for applications is 30th April, and the successful applicant will be expected to commence sometime between June and October.
For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org
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Rainforest for Sale
Press Release dated: Wednesday, April 09, 2003
The World Land Trust has been instrumental in saving nearly 300,000 acres of tropical rainforests and other habitats since it was founded in 1989. To put this in some sort of perspective, that's more than the RSPB owns after more than a century of existence.
Now this does not mean that the work of the RSPB is not vital, and that they don't put a lot of thought into how they make their land purchases, it's simply a reflection on the fact that land in the UK can be very expensive. Even the National Trust, owns not much more than 500,000 acres, and all the county wildlife trusts together only own about 60,000 acres. With land prices in the UK often over £4000 an acre, and rarely less than £400, this is hardly surprising. But where the World Land Trust is operating, prices are usually under £75 an acre, and can be less than £10 an acre. In fact there are parts of the Amazon where it can be as little as £2 an acre. And of course the range of species can be enormous. A 600 acre nature reserve was recently purchased in Suffolk at a cost of over £1million. The World Land Trust could save over half a million acres of Amazonian rainforests for that amount.
When the World Land Trust was founded in 1989, it was to develop the 'buy an acre of rainforest' for the newly founded Programme for Belize. It was the first of such schemes to get widespread publicity in the UK. Prior to that there had been the purchase of Alice's Meadow in Oxford, and a few other one-offs. But the PfB received a huge amount of publicity and stimulated John Burton, Bruce Coleman, David Pedley and Jerry Bertrand* to create a new charity.
At the time some organisations were not in favour of land purchase, feeling that private acquisition was the wrong strategy and that it should be the responsibility of governments. However, over the past thirteen years, and with the benefit of hindsight, it is clear that acquisition was by far the most effective conservation strategy. It is worth noting that the land purchase in Belize, which resulted directly from WLT's fundraising, is now part of the largest single tract of forest left in the whole of Central America.
The Belize fundraising was successful -- between World Land Trust Massachusetts Audubon Society, and the The Nature Conservancy (USA), over $7million was raised in the first 10 years of the project. The World Land Trust also raised 1.3million Euros from the EU for forestry research and development projects for the Programme for Belize.
The World Land trust went on to successfully raise funds for land acquisition in the Philippines, Costa Rica, Brazil, Ecuador and Argentina, and is currently considering proposals from India, Bolivia and other parts of the world. Last summer the WLT was involved in a training programme, funded by USAID to establish land trusts in Uganda. And because of its experience and expertise, has recently been contacted to create an interactive web site for the Forestry Research Programme of DFID.
Since the formation of the World Land Trust, there have been several other organisations using similar marketing techniques, but most of these revolve around single projects, and apart from The Nature Conservancy in the USA, none have a truly international operation. An essential part of the WLT's style of operations is that all its project involve a local non-government organisation (NGO), with ultimate responsibility. In order for the projects to be sustainable in the long term, the WLT believes that ownership must lie with local NGOs.
A wide range of information relating to the Trust is now posted on its web site or in eBulletins: www.worldlandtrust.org
*John Burton was the former Exec. Secretary of Fauna and Flora Preservation Society (now FFI) and founder of the TRAFFIC network, and a member of the IUCN/SSC; Bruce Coleman was (and still is) the owner of the Bruce Coleman Picture Library; David Pedley was a solicitor who had been Friends of the Earth Lawyer, and was a member of IUCN's Environmental Law Commission, and Jerry Bertrand was the President of Massachusetts Audubon Society and is now Chairman of BirdLife international.
For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org
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Google boosts Conservation charity
Press Release dated: Tuesday, April 01, 2003
World Land Trust Googles to Success
During the past six months the World Land Trust has invested in developing its Internet marketing, in particular using Google Advertising. And this has resulted in the most successful fundraising campaign the Trust has ever achieved in the first quarter of a year. Donations through the secure server have ranged from £25 to £1000.
Over the 14 years of it existence, the months of January and February have always been the slackest, with very few new donations. But this year, thanks to the Internet, that trend was been dramatically reversed.
A young zoology graduate, Peter Taylor, joined the World Land Trust staff last summer to develop the Trust's web activities. While he was studying at Liverpool University, Peter had taken a strong interest in web design and under his guidance, by Christmas, a record number of new supporters had been recruited for the Trust's projects. According to Peter "The great thing about the WLT is that it has had some incredible successes, and there was lots of good news - it was largely a case of getting that information out to the wider world. The Internet is an ideal way of communicating extremely cheaply to a huge audience."
Although the Internet is often derided as a place for advertising, the success of the WLT does show that if there is an enormous potential. Peter went on to say "The success at one time nearly created problems, in as much as our server could barely cope with the volume of traffic. However, we have now had a series of upgrades, and we can now do fully automated online donations, in almost any currency."
As part of its Internet development, the World Land Trust's eBulletin was launched, and at the beginning of March the 1000th subscriber signed up on the web. According to Peter Taylor "This is a great step forward because many of our supporters are rightly concerned about receiving paper newsletters, and they also cost a lot in postage. While at the moment we are still sending out two conventional newsletters a year, we are now aiming to get out monthly eBulletins. These cost next to nothing in terms of resources, but mean we can keep our supporters full informed with all recent developments. And we are happy to send it to anyone interested, not just donors, because it does not cost anything extra."
The World Land Trust has projects involved with creating wildlife reserves in Patagonia, Belize, The Philippines and Ecuador. Its next web development plans to install webcams in some of its reserves, so that the wildlife can be observed all over the world
For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org
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Sir David Attenborough, World Land Trust Patron
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