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World Land Trust Press Releases

Press releases from the World Land Trust, an international conservation organisation working to preserve the world's most biologically important and threatened lands.

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Press releases on this page:

Easter Bunnies & Endangered Species
Chocolate Easter Acres - save wildlife, eat organic chocolate
UK Charity and Government Department launch New Website
BBC Wildlife Magazine Competition
 

Easter Bunnies & Endangered Species

Press Release dated: Tuesday, March 25, 2003

Did you know that Easter Bunnies, like Bugs Bunny are actually Hares? For centuries hares have been associated with the magical and mystical and the story of the Easter Bunny is itself a magical story. The first Easter Egg is recorded in 1280 and at that time when farmers came upon eggs in the fields as they ploughed they believed they could hatch into leverets - as the difference between rabbits and leverets is that rabbits are born naked and helpless whereas leverets are fully furred and active from the minute they are born. In fact the eggs would have almost certainly been those of lapwings or stone curlews but such is the mystery that surrounds the Hare.

The Hare was also associated with the moon goddess, and crops up in mythology and folk tales everywhere that hares are found - from Africa to China. The association with the moon is probably because they are often active, and particularly visible on moon-lit nights.

The cunning hare of Aesop, who was outwitted by the wily tortoise, usually manages to outwit the sly fox, and it is this clever hare that figured in the traditions of West Africa.

Slaves brought from West Africa into the New World took their folk-stories with them and it wasn't long before the slaves' version of African hare stories became our old favourite, Brer Rabbit. But Brer Rabbit, like Bugs Bunny is, in fact, a North American Jack Rabbit, which are actually hares, all belonging to the genus Lepus!
And if you look at the cartoon version of Watership Down, you will see the imagery has come full circle - the rabbits in that cartoon are more like Bugs Bunny than Peter Rabbit, Flopsy and Mopsy et al of Beatrix Potter.

Although Rabbits are a pest in many parts of the World, European Brown Hares are declining over most of England, and in other countries several close relatives are rare or endangered, such as the Sumatran Rabbit, the Mexican Volcano Rabbit, Assamese Hispid Hare, and the Ethiopian Hare. And there are also lots of fascinating new discoveries too - for instance it has only recently been realised that there are at least four species of Hare in Europe.

Meanwhile down in South America, the Patagonian Hare, is quite unrelated to the real rabbits and hares, but fills the same ecological niche and happens to look rather 'bunny-like'. The Patagonia Hare, or Mara, is, in fact, a large rodent more closely related to the Guinea Pig and Giant Capybara. Sadly, their numbers are declining too.
Like European Rabbits, Maras live in burrows, often in small colonies. But they have longer legs and smaller ears than rabbits and are more like a small antelope, as they bound through the grassy steppes of their native Patagonia. Nor do they "breed like rabbits" - having only one litter a year and usually only two pups. This slow breeding rate makes them very easy to extirminate, and they are now rare over much of their range.

The World Land Trust, working with the Fundacion Patagonia Natural, have purchased and created a 15,000 acre nature reserve in the coastal steppes of Patagonia, where species such as the Mara abound, and can live in peace. For details of how you can help conserve these delightful and unique animals visit the WLT's web site and find out more about Chocolate Easter Acres: www.worldlandtrust.org. And as you eat your Easter Egg this year give a thought to the strange tradition that all began with the idea that bunnies hatched out of eggs!

* John Burton is the CEO of the World Land Trust. He has hand-reared several European Brown Hares and has an extensive collection of hare-related objects and images.

For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org

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Chocolate Easter Acres - save wildlife, eat organic chocolate

Press Release dated: Thursday, March 20, 2003

It would be a sad Easter indeed that did not include a chocolate indulgence and this year the World Land Trust is giving you an opportunity to save a piece of tropical rainforest and sample some of the world's finest fair trade chocolate at the same time.

The World Land Trust and Green & Black's are working together on a special Chocolate Easter Acre promotion. £25 saves One Acre of tropical forest in Ecuador or One Acre of coastal steppe in Patagonia. As well as receiving a personalised certificate recording your support and the latest issue of WLT News, if you make your donation over the Easter period, you will also receive a free bar of Maya Gold Chocolate.

The World Land Trust's first project was in Belize, and now over 250,000 acres of forests and other habitats in Belize have been purchased and are being protected in perpetuity. And much of this land has been purchased with the help of individuals who have 'bought' their own acre. Green & Black's have been pioneering high quality Fairtrade chocolate since 1994. Grown in the shade of tropical forest trees in Belize and working with local Maya communities, Green & Black's are helping save tropical forest and ensuring a good price for cocoa for the communities they support.

Eating Chocolate and Saving Threatened Wilderness go hand in hand this Easter. You can either make the donation for yourself and keep quiet about the chocolate or on behalf of someone else and let them benefit from your generosity!

Our Easter eggs show pictures from some of the World Land Trust projects - find out more at www.worldlandtrust.org

Chocolate information can be found at www.greenandblacks.co.uk

For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org

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UK Charity and Government Department launch New Website

Press Release dated: Monday, March 17, 2003

A joint venture between a UK based conservation charity (World Land Trust) and the government department for overseas aid (Department For International Development) has resulted in an exciting new interactive website, www.focusonforests.org , aimed at kids aged 11-14 (national curriculum key stage 3). The site contains a wealth of information for conservationists young and old.

Bill Oddie, the charismatic birder, is also a rainforest fanatic, and he will launch the site at the Rainforest café in London. A group of teenagers from Halesworth Middle School, in East Anglia, who provided feedback and criticism during the development of the site are also coming to London for the occasion.

The Focus on Forests website was created by Peter Taylor, a Liverpool University graduate, who joined the WLT team last summer as its first full-time web designer. Armed with a degree in Zoology and a passion for computers, Peter created this educational internet site with funding from DFID, from a text researched and written by Jill Brand, a specialist conservation educator. The web site is easy to use and attractive, guiding the user through the concepts of sustainable forestry as well as the consequences of losing biodiversity. There is detailed data about rates of forest destruction, but it isn't all doom and gloom as the site is full of examples of good forest management practices. Colourful maps and images bring the website to life and Peter's leafy graphics and navigation buttons makes surfing the site all the more enjoyable to explore.

The site is a starting point for anyone wishing to learn more about conserving tropical forests. It has numerous links to other sites for more detailed research, and hyperlinks explain many of the words and concepts that might be unfamiliar to the user.

Rainforest Cafe (Shaftesbury Avenue, London) have generously provided the venue for the launch of www.focusonforests.org. The event takes place 11am on 31 March with refreshments available. (Admittance strictly by invitation only). A CD ROM of the website will be available on the day.

The World Land Trust (WLT) has helped protect over 300,000 acres of the world's most biologically important and threatened habitats spread globally in Belize, Costa Rica, Ecuador, Argentina, Brazil, the Philippines and the UK. For more information visit our website www.worldlandtrust.org or call 01986 874 422.

The Department For International Development (DFID) is the UK government department responsible for promoting development and the reduction of poverty with a strong commitment on the reversal of environmental degradation. For more information visit their website www.dfid.gov.uk or call 0845 300410.

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BBC Wildlife Magazine Competition

Press Release dated: Friday, March 14, 2003

Christmas has come early this year... we are looking for a set of wildlife cards that BBC Wildlife Readers, World Land Trust supporters and Society of Wildlife Artists (SWLA) members will be proud to send out next Christmas. This contest is open to all artists, amateur or professional, anywhere in the world. The top prize is publication of your artwork as the Christmas card of the magazine, the World Land Trust and the SWLA, 100 copies of your card, display of your artwork in the SWLA's annual exhibition and £500. There will be a special prize of £100 for the winning illustration by an artist aged 17 or under: this may also be published as a card.
Make sure your subject is in the spirit of Christmas as well as relevant to wildlife, (visit our project pages for ideas) - the judges will be particularly interested in designs featuring endangered species and aspects of international wildlife conservation although this is not essential.
You can use any medium you like, but bear in mind that the final result is to be printed as a card, and so it should be of reasonably standard proportions (no bigger than A3)- though, like the "Belize Christmas" card, your design could run from the front to the back of the card. Finally to keep the appeal as wide as possible, avoid the use of words in your design.

Judges
Viv Burton, administrator of The World Land Trust: Rosamund Kidman Cox, editor of BBC Wildlife Magazine; Jan Pienkowski, celebrated illustrator of children's books and artist. Prof John Norris Wood, Royal College of Art; Bruce Pearson, artist and president of the Society of Wildlife Artists.

To enter
Pack your artwork well and ensure sufficient postage for its safe return if you would like it back when the competition and exhibition have ended, and send it to : Christmas Card Competition, World Land Trust, Blyth House, Bridge Street, Halesworth, Suffolk IP19 8AB UK, it must arrive by 17 May 2003. If you are aged 17 or under please mark your entry with a "J".

Rules and examples of past Christmas cards can be found on the World Land Trust Website.


For more information, contact: John Burton
CEO
World Land Trust
jab*at*worldlandtrust.org (To avoid spam, we cannot show the email address in full. Please replace *at* with the symbol @ in your email address field.)
Web site: http://www.worldlandtrust.org/

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