RHS Chelsea Flower Show 2010
PricewaterhouseCoopers has been the major sponsor of our RHS Chelsea Flower Show exhibit. In this, the UN International Year of Biodiversity, PWC hopes that by sponsoring the exhibit it will be possible to raise both the profile of the work being done by WLT and go some way to demonstrating the huge role that business has to play in halting the global loss of biodiversity. In the words of PWC: “Today, aside from strong moral arguments for conservation, there are also strong economic arguments. It is estimated that the annual economic cost of biodiversity loss and eco-system degradation is between 2 and 4.5 trillion dollars, more than twice the estimated cost of climate change. So it is critical that we protect this natural capital – our forests, fisheries, wetlands and other complex ecosystems – and protect them now.” Congratulations to the WLT team on winning a Gold Medal.
Enterprise Plants has been supporting the World Land Trust for 19 of their 25 years in the horticulture business. Chris Jenkin, Managing Director of Enterprise Plants, has given unstinting support as a member of WLT’s Chelsea Steering Committee and in the run up and build of the exhibit. He ha helped source the plants, provided a space for assembling the exhibit in advance of the Show and provided free collection and delivery of the plants. Chris became so inspired that in April he visited Brazil and Argentina with WLT CEO John Burton and Bill Oddie. “I will never forget this experience”, said Chris, “we had been flying over miles and miles of sterile [soya] plantations and agricultural land and suddenly there it was – a huge swathe of green that was the Atlantic rainforest which WLT is aiming to save. We are delighted to have helped with the Chelsea exhibit and very very pleased with the results.”
The Body Shop are new supporters of WLT and are funding the purchase and protection of threatened Atlantic Rainforest in Brazil. The Body Shop also came on board as a sponsor of the Chelsea exhibit to pledge their further commitment.
Chester Zoo has given enormous support to the WLT in the development of the Chelsea exhibit. In particular they have loaned Atlantic Rainforest orchid species from part of the Plant Heritage collection they hold at Chester Zoo. The Pleurothallid, or Bonnet Orchids, made a stunning addition to the rainforest exhibit. Particular thanks are due to Mark Sparrow, Curator of Horticulture & Botany at Chester Zoo who has given unstinting support and co-operation. We very much hope that it will be possible for the Chelsea exhibit to be relocated in the grounds of Chester Zoo to be used for further outreach and education purposes.
Howard Smith Paper Group has been supporting land purchase and protection through WLT for the past two years and they reinforced their commitment to WLT by donating all the paper for the Chelsea publications. The paper supplied was part of the think4 family of uncoated papers with a shared philosophy: maximum visual impact, minimum environmental impact; it is exclusive to Howard Smith Paper Group and is Carbon Balanced through World Land Trust. We were very impressed by the quality of this paper which worked wonderfully for our ‘Saving the Atlantic Rainforest’ publications.
Official printers to WLT, having printed all WLT publications, including WLT News, for several years, Kingfisher Press generously donated the cost of printing the WLT leaflet for the Chelsea Flower Show.
Finetra have provided the screen and Live Video Stream from Brazil for the Ranger’s Hut in the Chelsea exhibit. The live webcam was a wonderful addition to the stand which drew people in to watch the birds of the Atlantic Rainforest on the feeders. Other videos set up by Finetra are popular features on the WLT website.
The Eden Project kindly loaned a selection of plants from their collection for the Ranger’s Kitchen Garden which was part of the exhibit.
East Green Energy loaned a solar panel for the Ranger’s Hut roof. This added an authentic and environmental message which was noted by many visitors to the stand.
Help protect the Atlantic Rainforest
WLT is actively involved in Atlantic Rainforest conservation in Argentina (Misiones Province), Brazil (Guapi Assu Reserve) and Paraguay (San Rafael). To help save Atlantic Forest habitat, please support these projects.