Saving threatened habitats worldwide

The Big Give Christmas Challenge 2012

The Big Give
Date and Time: 
6 - 8 December 2012

The Big Give Christmas Challenge is over for another year. The three day fundraising drive raised more than £89,000 for World Land Trust's Keepers of the Wild. We are extremely grateful to everyone who donated to the appeal during 6 - 8 December 2012.


What will the Big Give support?

Paraguay Keeper of the Wild, Gabriela

Our first female Keeper of the Wild is Gabriela Leanor Valenzuela Mareco, pictured holding an armadillo she rescued. She works in the hostile environment of the Dry Chaco in northern Paraguay

Funds raised through the Big Give Christmas Challenge will support our Keepers of the Wild during 2013 and 2014. 

All of the rangers are employed from the local community. For most of them, it is the first time they have had a secure job and regular income. Without the rangers, our partners could not protect their reserves from illegal logging and environmental damage or defend the wildlife from illegal hunting.

As the number and size of WLT-funded reserves continues to expand, WLT recognises that our partners often need greater support to ensure the continued protection of the reserves. We have so far been able to assist in the employment of a few rangers but we urgently need more funds to help our partners recruit more Keepers of the Wild. As well as supporting their salary, the rangers are provided with much needed resources — from uniforms and waterproof clothing, to digital cameras for monitoring wildlife sightings and recording environmental damage.

Over 23 years, WLT has been extremely successful in raising funds to create nature reserves to save threatened habitats and wildlife. An early principle of the WLT was that the ultimate ownership of the land and the subsequent conservation management of the reserves should be vested in our partner organisations, ensuring that the ultimate responsibility to protect their environment remains in the hands of the local people. The rangers also work with local communities to raise awareness about the importance of protecting the environment. This work is vital because gaining the support of local people is key to the success of any conservation project.

Watch a video of Mexican ranger Abel Reséndiz talking about his encounter with a Puma »


How does the Big Give work?

WLT first raised £30,000 in offline pledges before October 14, which was used as matched funding during the Challenge. An equal amount of matched funding was then available from the Big Give through their Charity Champion Fund.

The Challenge itself took place on 6, 7 and 8 December with new matched funding available at 10am each morning. During the Challenge WLT supporters donated more than £44,500. 

Thank you again to all those who donated to the Big Give Christmas Challenge in 2012. Your donations will enable WLT to put more rangers in the field to protect threatened habitats and wildlife across the world in 2013 and 2014.


Big Give 2011: struggles and success

 El Oregano Reserve

In Mexico, funding from the Big Give 2011 helped created the Cerro Prieto-Cerro La Luz Reserve to protect threatened cloud forest © Roberto Pedraza Ruiz.

Last year we raised funds for Buy an Acre projects and thanks to the generosity of WLT supporters, in just five days we were able to raise £157,286 to help create or extend nature reserves in Mexico, Ecuador and Colombia.

This successfully increased the protection of many of Colombia’s rare birds in Las Tangaras reserve, while providing more safe havens in reserves in Mexico and Ecuador for top predators, like Puma and Jaguar.

This was a fantastic result and we thank everyone who contributed by pledging donations in advance and donating online during the week.

The Big Give website experienced technical problems during last year’s Challenge, due to the huge volume of donations, and we know that for many people trying to support our appeal was very frustrating.

We have had reassurances from the Big Give that their systems have been improved and after asking for feedback from our supporters, we have decided that because of the scale of the donations last year it is important for us to take part in the Christmas Challenge again this year.

Thank you again for your kind generosity and support. We cannot continue to save the world’s threatened habitats and wildlife without you.

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