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There seems to be a perception that celebrities, by their very presence enhance a charity’s reputation, but do they?
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Green DiaryCelebrity EndorsementJuly 30, 2010Charity Brand IndexJuly 22, 2010Filed under: Green Diary — @ 3:03 pm I read a report on the Charity Brand Index, which assesses the top 100 UK charity brands, following a public survey. Read more: Charity Brand Index » The elephant population in the roomJuly 13, 2010Filed under: Green Diary — @ 12:09 pm The Elephant in the Room that is rarely mentioned is human populations. Burgeoning human populations with ever increasing economic expectations cannot be sustained. Read more: The elephant population in the room » Chugging and other fundraising complaintsFiled under: Green Diary — @ 12:00 pm I have written several times about ‘charity mugging’ or chugging as it is known — stopping people on the street and getting them to sign up. To me it is a dreadful way of gaining support, and although I have been severely criticised buy some of its supporters, I stand my ground, and would like [...] Read more: Chugging and other fundraising complaints » Aftermath of the elephantsJuly 7, 2010Filed under: Green Diary — Tags: Elephant Parade — @ 10:46 am The Elephant Parade organised in London by Elephant Family has been a huge success. Something around £5 million has been raised, a proportion of which will go to saving the Indian Elephants, and a large proportion of that will be going to the projects that the World Land Trust (WLT) has been promoting with the Wildlife Trust of India. Read more: Aftermath of the elephants » Fundraising Standards BoardJune 23, 2010Filed under: Green Diary — @ 9:30 am Why is the World Land Trust not signed up to the Fund Raising Standards Board? This is a question which is covered in our website’s FAQs but I don’t think I have ever been asked. I feel perhaps I ought to answer it anyway. Read more: Fundraising Standards Board » Elephants on ParadeJune 18, 2010London has recently been invaded by a herd of over 250 Elephants (and the internet similarly invaded). The Elephant Parade is organised by the Elephant Family charity, and is proving to be an amazing publicity generating operation which ultimately will generate a lot of funds. Read more: Elephants on Parade » Chris Packham and tiger extinctionJune 8, 2010Filed under: Green Diary — @ 11:21 am Last week’s Radio Times featured an article by Chris Packham (link opens in a new window) suggesting that huge amounts of scarce conservation funding have been wasted on trying to save the tiger from extinction. It is a fascinating and overall pretty good assessment of the situation. Read more: Chris Packham and tiger extinction » Going for GoldJune 3, 2010Filed under: Green Diary — Tags: Argentina, Atlantic Rainforest, Brazil, Chelsea Flower Show, Elephant Parade, Paraguay — @ 12:41 pm Last week was an amazing week for the World Land Trust and some of its sponsors. For the first time ever we exhibited at the prestigious Chelsea Flower Show – probably the most important of its kind in the World. Read more: Going for Gold » Air Chaos: Conservation problemsApril 20, 2010Filed under: Green Diary — @ 2:50 pm The volcanic eruption in Iceland is the sort of disaster I have written about and blogged about many times over the past decade. I have suggested that a major volcanic eruption could cause world wide catastrophic impacts on a scale that is almost unimaginable. It could be the factor that stops the alarming escalation of [...] Read more: Air Chaos: Conservation problems » |
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