Saving threatened habitats worldwide

Big Match Fortnight raises nearly £500,000 for elephants

1 November, 2016 - 17:02 -- World Land Trust
Indian Elephants.
Elephant Corridor Appeal logo.

World Land Trust (WLT) would like to extend a huge thank you to everyone who donated to the Elephant Corridor Appeal during Big Match Fortnight, with nearly half a million pounds raised including match funding.

There were more than 970 donations over the fortnight, and 304 new donors. International payments and funds pledged in advance are still being processed so the appeal total will be verified and updated as we receive these figures, but current totals stand at £455,000 including matched funds. The Elephant Corridor Appeal now needs to raise just under £300,000 before the Mudahalli Corridor can be secured.

The Elephant Corridor Appeal aims to raise £750,000 to secure the Mudahalli Elephant Corridor, a piece of land connecting the Eastern and Western Ghats mountain ranges to allow elephants and other wildlife safe passage between protected areas. Funds will go towards extending the existing corridor to make it fit for use, providing farmers with alternate land elsewhere and implementing a long-term protection and management plan which includes species monitoring, socio-economic surveys and awareness programmes.

A wave of support

In addition to donations, there were a number of individuals who went the extra mile to help raise funds and awareness for the appeal and Big Match Fortnight.

Corporate supporter The Hemp Trading Company (THTC) enlisted the help of street artist Mau Mau to design a campaign shirt for the appeal. A group of employees from The Capital Group (CG) raised almost £1,500 for the appeal, which was matched by CG before being sent to the Elephant Corridor Appeal, so their total was quadrupled.

Corporate supporter Humble Bundle, a digital store for video games, has also supported the Elephant Corridor Appeal, pledging the charity proceeds from their Humble Gems Bundle, which will be available from 25 October to 9 November.

#RightOfPassage: Elephants on social media

There has also been a huge surge of social media support for the appeal, with 283 people signing up to the Elephant Corridor Appeal Thunderclap to get the hashtag #RightOfPassage trending on Twitter. #RightOfPassage is the hashtag used by WLT and Wildlife Trust of India (WTI) to represent the right of elephants to have safe crossing between protected reserves in India and the elephant corridors which will enable this.

Supporters on social media have also signed up for the #RightOfPassage ‘Twibbon’ which adds the elephant from the Elephant Corridor Appeal logo and the hashtag to their profile pictures, displaying their support and helping to raise awareness. You can add the #RightOfPassage Twibbon here.

Elephant Corridor short film

Halfway through Big Match Fortnight, WLT hosted an event at Dunhill London’s Bourdon House at Mayfair for the premiere of ‘Elephant Corridors’, a film by Jonny Lu and Jeremy Valender, who produced the successful short film ‘Orchids of Baños’ narrated by Sir David Attenborough last year.

The film can be viewed here »

More information

Although Big Match Fortnight has finished, we still have a long way to go before the Elephant Corridor Appeal target is reached and the Mudahalli Elephant Corridor can be secured.

Visit our fundraising page to get some inspiration for a fundraising event for WLT’s Elephant Corridor Appeal and download our fundraising pack or donate below.

Donate to the Elephant Corridor Appeal

Donate as a Gift »


Submitted by Dominic Belfield on

This is thumping good news! I'm very glad to hear to the Big Match appeal fortnight has been (another) resounding success. Thank you Ben, for your reply to my earlier request for an update.

Let's hope 'Ganesh' gets all the space such an awesome presence in this world so truly deserves. Well Done everyone!

Submitted by Dominic Belfield on

I have just viewed the film. It is comprehensively wonderful.

If you're a WLT supporter who (like me) donated to this appeal - take a look... A real treat awaits you; then savour a warm deep glow of inner satisfaction arising from your skilful deployment of resources.

In these times of galloping madness, this is a rare experience. Don't miss out.

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