Fuller Davies, based in Ipswich, has achieved Carbon Balanced Publication Printer certification for the second year running. On a recent visit to the office of World Land Trust (WLT) in Halesworth, Managing Director Neil Stones explained why carbon offsetting is important for his business.
Fuller Davies has been supporting WLT since 2011, when the print firm started using a range of Carbon Balanced Paper products produced from PaperlinX. Developed with WLT, PaperlinX’s Carbon Balanced Paper has had all production-related emissions offset through WLT conservation projects.
The following year, Fuller Davies was one of the first printers in the UK to become certified as a Carbon Balanced Publication Printer, able to offer Carbon Balanced Publications. This means that that the total carbon footprint of a print job or publication has been offset through WLT – not just the emissions relating to paper.
Managing Director Neil Stones has been interested in conservation since childhood, so it was only natural that his approach to managing one of Suffolk’s leading print businesses would reflect a commitment to the environment.
“At first, it was a difficult idea to sell to the sales team,” said Neil, who recognised that carbon balancing would only be a success if the whole firm was behind it. “So, we produced a simple document that explains Carbon Balanced and shows how customers can minimise their environmental impact every time they place an order with Fuller Davies. As soon as members of the sales team were comfortable with the message, they were able to take it out to customers, and now they give us very positive feedback.”
Carbon Balanced has become part of Fuller Davies’s identity. It is now standard practice at the firm to register every job as Carbon Balanced. As a result, the firm has offset a total of 520 tonnes of CO2, preserving 43,800 square metres of land, in its first year alone.
(Neil Stones, Managing Director, Fuller Davies)
Fuller Davies awards a WLT certificate to all customers who have Carbon Balanced more than two tonnes of CO2. Neil believes acknowledging carbon reduction is very helpful: “A certificate is an important statement. It helps our customers demonstrate to their clients a commitment to reducing carbon impacts.”
The firm's success with Carbon Balanced has been made possible not only by Neil’s driving force but also because of the enthusiasm of staff who were prepared to adapt their working practices to accommodate new procedures. “At Fuller Davies, we are extremely proud of our green credentials,” said Neil, “and we are committed to saving carbon on all of our printing and mailing services.”
Fuller Davies has already achieved full Forest Stewardship Council accreditation and ISO 14001 status as well as the Suffolk Carbon Charter Silver award.
How does WLT Carbon Balance?
By purchasing ecologically important standing forests in Ecuador that are under imminent threat of destruction and degradation, carbon is kept locked up that would otherwise be released. These protected forests are then able to continue absorbing more carbon from the atmosphere. Referred to as REDD (Reduced Emissions from Deforestation and forest Degradation), forest preservation is now recognised as one of the most cost-effective and swiftest ways to prevent the rise in atmospheric CO2 and climate change.