Fundraising website Give as you Live has been hugely successful and has raised an incredible £4 million for charity since it launched in 2010 - and some of that total was donated to World Land Trust thanks to its supporters.
Like hundreds of other charities, World Land Trust (WLT) receives a charitable donation when supporters use Give as you Live for their online shopping.
So, it might seem a little disappointing that WLT has received a total of £682.31 (less than 0.02 per cent) to date. This must mean that the fault lies with us for not promoting it enough. WLT has 1,300 Friends who make regular monthly donations and thousands of other regular supporters so we should be able to encourage them to add to their generous support by helping us take advantage of this painless and free way to raise more funds for our work.
Not too good to be true
Give as you Live works with 2,700 brands, including Waitrose, John Lewis and M&S. Every time you buy from these brands online, they'll make a donation to World Land Trust. It’s that simple.
The brands donate just a few per cent of the purchase price. And although one or two per cent doesn’t sound much, it soon adds up - as a grand total of £4 million testifies.
Give as you Live online shoppers don’t pay any extra. There really is no hidden catch.
An eye watering £17billion is expected to be spent online in the run up to Christmas 2013.
Imagine how much we might raise if our supporters were to start using Give as you Live for their Christmas shopping! It would certainly make a huge difference to WLT.
Once you have made your purchase (or paid your bill) you are told how much has been donated on your behalf. It is a great feeling to know that a percentage of your spend is donated to WLT, simply by shopping online and not costing you a penny extra.
It’s easy to download the app and to nominate World Land Trust as your chosen charity. If you’re planning to buy presents online can we urge you to consider signing up before you do your Christmas shopping?