Saving threatened habitats worldwide

World Land Trust is doing something right

17 July, 2013 - 11:50 -- John Burton
Screen shot of the new home page of World Land Trust website

Despite the recession, more people are supporting us.

Every month so far in 2013, internet donations to World Land Trust (WLT) have been greater than in the same month in 2012.

In the first six months of 2013, total internet donations showed a 30 per cent increase on last year. This is particularly encouraging, since in the recent past, internet donations have become a marker for other activities. When internet donations go up, so too does the number of supporters signing up as WLT Friends, and the number of corporate donors.

Interestingly the pattern of donations seems to reflect the economy. The average donation is slightly lower, but there are a lot more of them, hence the 30 per cent increase.

I was also gratified to discover from recent analysis of WLT’s website that this blog page - Green Diary - is actually read and that the ‘bounce rate’ is about half that of other pages on the site. This means that people who visit the Green Diary stay longer in general on the site compared to visitors to other pages who ‘bounce off’ the site after a quick look.

I take that to mean that I must be writing about things that are of interest.

Meanwhile, earlier this month we launched our new flexible website. The site has been designed specifically to accommodate mobile devices (mobile phones and tablets) as well as computers. We are very pleased with the look and feel of the new site and are hoping that it will attract new visitors (and, yes, more donations).

As ever, comments are always welcome - on this blog, and on any aspect of WLT’s website and other digital media. Whenever possible we take the feedback of supporters into account in our communications strategy. 

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