This is an archived news story: the text donation details have changed.
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At last text messaging for charity has been made worthwhile. When we tried it out a few years ago, the greatest beneficiaries were the phone companies, but now rumour has it that all UK mobile operators are offering 100% Charity Donations, it is well worthwhile.
The advantage for a charity is that it is a very cost effective way of collecting small amounts of money. A sort of on-line collecting box, without having to shake it in someone's face. The only difference between a text donation and a normal online donation is that there is little scope for any form of personalised acknowledgment. But then text donations can be for small amounts -- a pound or two -- and very few people would expect a charity to spend money on time making a personalised acknowledgement.
So try it: A pint of beer in London costs between £3.00 and £5.00. Cheers.
Text WLT to 70300 to make a £3 donation.