WLT AND LIBERTY TAKE A WALK ON THE WILD SIDE
International conservation charity the World Land Trust, whose patron is Sir David Attenborough, has embarked on an explosive collaboration. World-renowned London department store Liberty and the University of Southampton’s Winchester School of Art have joined forces with WLT to launch the ‘Save it with a Scarf’ project.
Final-year Textile Design students at Winchester School of Art were given the once-in-a-lifetime opportunity to design a scarf to represent World Land Trust conservation projects around the world that are in urgent need of public awareness and funds. Five designs out of two hundred entries have now been selected to go on sale in Liberty’s hallowed central atrium scarf hall and 15% of the sale of each scarf will be donated to the World land Trust.
The five scarves represent, and will raise funds for, key land protection projects including; Borneo, India, Paraguay, Atlantic Rainforest (South America) and finally Rangers who are desperately needed to protect the land and animals being saved.
Scarves will go on sale from 10th May 2011 at £115, with 15% from the sale of each scarf going towards the chosen project areas.
For more information please contact Emma Beckett from the World Land Trust at emma*AT*emmabeckettpr.com (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)
Full Press release: http://www.worldlandtrust.org/documents/save-it-with-a-scarf-pr.pdf (73KB) (opens in new window)