December 2010: International conservation charity the World Land Trust (WLT) is collaborating with Liberty and the University of Southampton’s Winchester School of Art in a once-in-a-lifetime opportunity for final-year Textile Design students. Their brief was to design a scarf to be sold in Liberty’s illustrious central atrium which houses London’s most impressive collection of scarves.
A judging panel of artists and accessory experts gathered in support of these talented designers all wanting to show their support for World Land Trust, whose patron is Sir David Attenborough. The panel consisted of Vogue’s Senior Fashion Assistant Tammy Tinker; the Head of Buying at Liberty, Alex Stylianidis; prominent shoe designer Michael Lewis; celebrated wildlife artist and WLT trustee Bruce Pearson and jewellery designer of the moment Dominic Jones. The panel were asked to select 5 designs from 14 finalists all proposing scarves which they hope will prove popular purchases and raise crucial funds for WLT.
The brief was to design scarves inspired by WLT projects in Borneo, India, Argentina, Paraguay or the new ‘Keepers of the Wild’ Rangers project. Over 40 students took part in the competition and the 14 with the strongest designs were invited to London to present to the panel of esteemed judges on 8th December 2010. After much deliberation, the judges named the winners from each category as: Paraguay – Evelyn Males Echeverria; Argentina – Phoebe Farrell; Rangers – Freya Perrett; and Lauren Dunbar had the winning designs for both India and Borneo. All profits made from the sales of scarves will be donated to the World Land Trust to save endangered habitats all over the world.
The 5 designs will now go into production ready to be sold in the world-renowned store from April 2011.
More information on the Scarf Designs
For more information please contact Emma Beckett from the World Land Trust at emma*AT*emmabeckettpr.com (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)
Full Press release: http://www.worldlandtrust.org/documents/scarf-design-pr.pdf (90KB) (opens in new window)