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The Pearly Prince Elephant Moves House

5 July, 2010 - 11:01 -- World Land Trust
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The Pearly Prince Elephant

The Pearly Prince Elephant featuring over 22,000 Swarovski crystals and pearls has been auctioned for £18,000

The SHO Jewellery dazzling Pearly Prince elephant has been sold at auction and has made his way from the window of Coutts to a more private location.  The Swarovski embellished elephant raised an amazing £18,000 for conservation charity the World Land Trust.

Owners of a state of the art pet hotel where owners can watch their beloved animals on webcam whilst on holiday, decided the Pearly Prince was a 'must have' addition to the lobby area. The elephant features over 22,000 Swarovski crystals and pearls and took a staggering 480 hours to create. In addition to the funds raised at auction SHO also created the hugely successful Swarovski elephant friendship bracelets which will boost total funds raised to well over £20,000. This will aid the World Land Trust's continuing efforts to protect elephant corridors in India.

Pearly Prince creator, Sarah Ho said "I was delighted that the elephant raised such a significant amount for a truly deserving charity, I know every penny will be well spent with the World Land Trust."

For more information please contact Emma Beckett from the World Land Trust at emma*AT* (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.) For more information on World Land Trust please visit

Full Press release: PDF (opens in new window)

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