The Elephant Parade organised in London by Elephant Family has been a huge success. Something around £5 million has been raised, a proportion of which will go to saving the Indian Elephants, and a large proportion of that will be going to the projects that the World Land Trust (WLT) has been promoting with the Wildlife Trust of India.
A high profile event such as Elephant Parade obviously has fairly high overheads. Even so, taking into account that even those overheads produced a significant increase in public awareness, there is little doubt that the whole project achieved a huge success.
Meanwhile there is an ongoing need for funds. If you weren't able to afford an elephant, but would like to do your bit, why not go to the online donation form, where you can donate as little or as much as you like. It will all help, and we will keep you informed as to where the money is spent.