London’s A-List Rock Selfridges Concept Store to Support the World Land Trust's ‘Emeralds for Elephants’ Exhibition
Today Florence Welch, Daisy Lowe, Pixie Geldof, Alice Dellal, Andrea Dellal and Makita Oliver will rock Selfridges Concept Store to model ‘Emeralds for Elephants’ showing support for their friend Dominic Jones and conservation charity the World Land Trust.
The six celebrities will be modelling 448 carats of ethical Gemfields Zambian emeralds expected to raise in excess of £600,000 for the World Land Trust later this month. The girls will model the collection next to the ‘Emerald Queen’ elephant, which features a staggering 678 carat Gemfields Zambian emerald expected to raise an additional £100,000 for the protection of wild Asian elephant habitat in India.
‘Emeralds for Elephants’ is a unique exhibition hosted by Selfridges and designed to raise crucial funds for the conservation charity the World Land Trust in their urgent efforts to save Asian Elephant habitat.
Ethical Zambian emerald company, Gemfields supplied a 678 carat emerald in order to create the headline (and most valuable elephant) to star in the Elephant Parade 2010. The ‘Emerald Queen’ now resides in Selfridges Wonder Room along with eight unique Zambian emerald jewellery pieces, inspired by India and created by eight of the worlds leading jewellers; Dominic Jones, Theo Fennell, Shaun Leane, Sevan Bicakci, Francis Mertens, James Currens, Autore by Alessio Boschi and Gem Palace. The ‘Emerald Queen’ was created by Sabine Roemer.
The ‘Emerald Queen’ and the eight jewellery pieces will be auctioned by Sotheby’s in Selfridges Wonder Room on Wednesday 23rd June but young jewellery maverick, Dominic Jones (who designed a one off ring for the collection) has invited some celebrity friends to try on the ‘Emeralds for Elephants’ collection pre auction and raise awareness for the World Land Trust who he is strong supporter of.
The celebrity quartet can be found at 2.20pm today alongside the ‘Emerald Queen’ in the Concept Store, Selfridges Concept Store. ‘Emeralds for Elephants’ is expected to raise in excess of £700,000 at auction later this month.
For further information on the World Land Trust please contact:
Emma Beckett t: 0207 637 2967 m:07984 462201 e: emma*AT*emmabeckettpr.com (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)
or Anna Haber from Gemfields at anna.haber*AT*gemfields.co.uk (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.) or at +44 (0)20 7518 3400.
Alice Kirkpatrick for Dominic Jones at Relative Mo on +44 20 7749 4510 or alice*AT*relative-london.com (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)
Liz Lock at Selfridges on +44 20 7318 2499 or liz.lock*AT*selfridges.co.uk (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)
Full Press release: http://www.worldlandtrust.org/documents/london-a-list-to-support-emeralds-for-elephants-020610.pdf(2.61MB) (opens in new window)