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‘Emeralds for Elephants’ Collection Reaches Dramatic Climax at Star Studded Auction Event in Selfridges, London

24 June, 2010 - 16:40 -- World Land Trust
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The ‘Emerald for Elephants’ exhibition drew to an exciting close last night when the most valuable elephant in the London Elephant Parade was auctioned to raise funds for the World Land Trust and Wildlife Trust of India who work together to create a network of wildlife corridors so elephants can follow their migratory routes whilst minimising human elephant conflict. The ‘Emerald Queen’ elephant features a Gemfields 678ct emerald and was auctioned for an amazing £150,000 and eight unique pieces of emerald jewellery raised an additional £550,000. A staggering £700,000 was raised in 30 minutes.  Numerous VIPs and celebrities from the UK and India were in attendance at this glamorous auction. These included Indian cricket star Yuvraj Singh, Mark Shand, Jack Penate, Andrea and Alice Dellal and the owners of Selfridges, Hılary and Galen Weston.

Gemfields, one of the world’s leading coloured gemstone producers, provided Zambian emeralds to eight of the world’s most treasured designers, each hand-picked to create the ‘Emeralds for Elephants’ collection. Each designer has created a unique piece inspired by the elephants themselves and other examples of the abundant biodiversity of fauna and flora that depends on these tropical forest habitats for their survival. The jewellers chosen were just as diverse in their style and designs, including the renowned court jewellers to the Moghul emperors, Gem Palace from India, cutting edge jeweller Shaun Leane, high society jeweller Theo Fennell and the new talented designer on the block, Dominic Jones, all from the UK. Also featured was the work of the unique Sevan Bicakci from Turjey, Autore by Alessio Boschi, the innovative south sea pearl company from Australia, the renowned titanium jeweller Francis Mertens from Belgium, and J.W. Currens who has an award -winning workshop in the US.

The ‘Emeralds for Elephants’ exhibit caught the attention of some famous faces that have shown remarkable support to the World Land Trust. Lily Cole has kindly donated her time to model the unique collection of emerald jewels and has said:

"It is heart warming to see the commitment and work of conservationists, such as the World Land Trust, defending precious and threatened species. It is also quite amazing to see the collaborative efforts that have been put in by the public, artists, jewellers and businesses from many different spectra to contribute towards this project and this aim. I think it is so important that as we, the human race, continue to grow, develop and expand we take into consideration our responsibility to share the planet with other animals and their right to space to live and grow in too,  even if they cannot articulate or fight  for it themselves."

International Cricketer, Yuvraj Singh, who said "It's the elephants that are the real jewels of India" has visited London to attend the auction and say a few words about his support for the project. Yuvraj and Lily join the great Sir David Attenborough who is patron of the World Land Trust who offered his support by saying, "I have been immensely lucky in that my professional work has taken me to all corners of the world where I have been able to see first hand some of the rarest and most spectacular wildlife on earth. But the fate of these creatures, which share our planet lies entirely at the hands of mankind – it is within our power to protect them or watch them become extinct. Let us choose the first route."

For more information please contact Emma Becket from the World Land Trust at emma*AT* (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field.)or Anna Haber from Gemfields at anna.haber*AT* (To prevent spam we cannot show the email address in full. Please replace *AT* with @ in your email TO field) or at +44 (0)20 7518 3400

For more information on World Land Trust please visit

Full Press release: PDF (opens in new window)

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