Saving threatened habitats worldwide

There's an Emerald Elephant in the Wonder Room!

23 April, 2010 - 18:10 -- World Land Trust

The World Land Trust, Gemfields and bespoke jeweller Sabine Roemer have collaborated to create an extraordinary life size Emerald Elephant which is set to be the most valuable design in this summers hotly anticipated Elephant Parade. Aptly named 'Emerald Queen', Sabine has designed and decorated this fibreglass elephant with emerald dust, and a staggering 678 carat oval emerald is the outstanding centrepiece of the elephant's jewellery headpiece.

This Gemfields emerald has followed an ethical and traceable route from the Gemfields mine in Zambia to Jaipur, where the gem was cut by hand and then shipped to London to be set by Sabine. Gemfields' strict ethical and environmental policies, combined with the conservation achievements of the World Land Trust and elephant family, will make this emerald design the greenest in every sense of the word!

Emerald Queen is part of the elephant family's Elephant Parade, where 260 elephants will take to the streets of London from May to July 2010. Billed as the capital's largest public art exhibition, the Elephant Parade will embrace all that is excellent about London when Sotheby's auction each of the elephants to raise crucial funds for the critically endangered Asian elephant. Proceeds raised by the Emerald Queen will go to the elephant family and World Land Trust and with Sabine Roemer's track record this is expected to be a significant amount. Sabine Roemer designs are becoming highly sought after and her last jewelled sculpture was bought at the Mandela Day auction in New York by Morgan Freeman. Selfridges has given the Emerald Queen royal treatment in the Wonder Room, where it will reside from May to June 2010.

For more information please contact Emma Becket from the World Land Trust at emma@emmabeckettpr.com or Anna Haber from Gemfields at anna.haber@gemfields.co.uk or at +44 (0)20 7518 3400 or go to www.sabineroemer.com

For more information on World Land Trust please visit www.worldlandtrust.org

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