Send a card, save a tree: Stella Artois launches augmented reality ecards to save rainforest in Argentina
The "Send a Card, Save a Tree" campaign offers everyone who cares about the world's rainforests* the opportunity to send a free, augmented reality Christmas eCard.
The goal is to save one million trees before Christmas Day, so get sending!
The eCards are available on www.stellartois.com and can be personalised with a message from the sender to the recipient. What makes these eCards so different, is that they make use of Augmented reality (AR) - a pioneering new technology that allows images to spring to life in 3D from a seemingly blank surface when viewed through a web camera.
* To use the website www.stellartois.com and send an eCard you must be of legal drinking age in your country of residence.