Saving threatened habitats worldwide

In a Material World...

11 August, 2009 - 15:48 -- World Land Trust

August 2009 - A major name in the international textiles industry, EUROJERSEY has entered into a five year agreement with UK conservation charity, the World Land Trust to help protect and preserve last remnants of the severely threatened Atlantic Rainforests of Misiones, Argentina.

The Italian textile giant, who produces patented warp knit fabrics called, Sensitive® for major lingerie and swimwear brands such as Triumph, Victoria's Secret, and La Perla as well as fashion brands including Dolce and Gabbana, Cavalli and Calvin Klein, has generously pledged to save at least one metre of critically endangered Atlantic Rainforest for every metre of Sensitive® fabric sold with the claim, "One Metre of Fabric for One Metre of Forest".

In 2007 the brand launched Sensitive® fabrics as part of a green programme which the company had been developing and dedicated to since 2000. During this time EUROJERSEY have successfully positioned Sensitive® fabrics as a leading eco-sustainable brand and has invested heavily in its Italian factory, achieving significant results and certifications in energy saving initiates from constructing their own solar energy plant to only using energy derived from renewable resources together with massive reductions in consumption and waste in the production cycle. The company's commitment to product excellence is now even more closely linked to manufactured process management which is aimed at creating the smallest possible environmental impact for every metre of Sensitive® produced. Ultimately this will attract consumers who are becoming increasingly aware of the impact of their choices on the environment.

Naturally the World Land Trust is excited to be working with such an innovative brand so dedicated to environmental issues and corporate responsibility. WLT's Misiones Rainforest Corridor Project in north east Argentina is a high conservation priority as the last of the Atlantic Rainforests continue to be heavily exploited for products such as timber and clearance for sugar cane. The interior Atlantic Forest in Misiones originally covered about 25,700km2, but estimates now suggest this has been dramatically reduced to 16,000km2, yet it is still home to over a 1,000 mammal, bird, amphibian and fish species many of which are endemic to the area.

This exciting new partnership between WLT and EUROJERSEY will allow urgent action to be taken to preserve and protect 38 km2 over the next five years.

For further information on the World Land Trust please contact:
Emma Beckett
T: 07984 462201 E: emma@emmabeckett.co.uk

EUROJERSEY will be launching their SensitivEcoSystem® project with the World Land Trust at the Interfilière Trade Fair in Paris from the 5th to 7th September. Hall 2-3 stand F50/3H55.

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