Intelligent Giving

Intelligent Giving is a charity analysis site where you can do a quick check on all the larger charities. IG's mission is "to make giving more effective - by helping donors evaluate charities, by enabling donors to give more effectively, and by encouraging charities to become more effective".

The IG profile of the World Land Trust has just been updated, and I am very pleased to report that the quality of our reporting is now deemed better than either Fauna and Flora International or WWF. However, as I have posted on the IG website, I am not convinced that using annual reports is always a good way of evaluating a charity - but check out the site for yourself; what do you think?