World Land Trust Press Releases

The Ultimate Green Machine!

Press Release dated: Tuesday, June 10, 2008

This week sees the long awaited return of The Incredible Hulk, looking bigger and better than ever before! The Hulk, played by Edward Norton, is sure to have cinema goers glued to the screen but Universal Pictures and the World Land Trust hope the Hulk's greenness will impact fans in more ways than one!

The World Land Trust and Universal Pictures have specifically developed an 'Incredible Hulk Carbon Calculator' to encourage film fans to go online and balance their carbon emissions. By visiting www.carbonbalanced.org/incredible-hulk/calculator you can choose to balance flights, transport or household emissions. To put things in perspective the average UK person can balance their daily electricity, fuel and transport use for one whole year with a mere £68 donation. However even if people were to simply balance their flights it would make a significant difference to the World Land Trust who are hugely successful in halting the destruction of some of the most critically endangered habitat around the globe.

All funds raised from the 'Incredible Hulk Carbon Calculator' will go directly to the World Land Trust's Paraguay project. Interestingly, Paraguay is a meeting point for several major habitats, including lowland rainforest, grassland, wetlands, dry and humid forest ecosystems. These unique habitats are home to 117 species of mammals, including Pumas, Jaguars, Giant Anteaters and 600 species of birds.

There is no need to rip your shirt off before turning green, simply visit the calculator and offset your CO2. If only someone would tell the Hulk it's that easy!

-End-

For press enquiries contact:
Emma Beckett

 
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