31 August 2007
The Forum, Norwich
If you happened to visit Norwich city centre or The Forum on Friday 31 August, you might have come face to face with a cute blue mouse. He was spending the day promoting the website Everyclick.com which, as well as providing a really amazing shopping site, also generates funds for charities including the World Land Trust.
Everyclick is a search engine with a difference: It donates half the revenue it generates to charity and users can nominate a specific charity to support when they use it. While shopping itself cannot be considered environmentally friendly it is certainly kinder to the planet to do your shopping from the comfort of your own home and you can make a donation to the World Land Trust without spending a penny.
This is how it works: Go to http://www.everyclick.com/uk/shopcharity?keyword=All where you will find an A to Z list of online shops (including an indication of how much money your purchase will generate for charity). You can narrow down your search by using the search field or the shopping categories to the left. Shops featured include Amazon, CD Wow, Gamestation, Goldsmiths, John Lewis, Mothercare, Natural Collection, Plantstuff, Teleflorist, Thorntons, River Island and JJB Sports, and hundreds more - in fact a much wider range than you would find on your High Street.
Since Every Click was launched in June 2005 over 60,000 people have become registered supporters of the service and every time you search or shop online you can now raise money for World Land Trust. So please make www.everyclick.com your home page and it won't cost you a bean.