Big blue mouse visits Norwich for World Land Trust

Press Release dated: Tuesday, August 14, 2007

On 31st August The Forum in Norwich will be visited by a large blue mouse who will be handing out literature on behalf of East Anglian charity, World Land Trust (WLT). The Mouse is on tour around England, raising awareness for local charities and everyclick.com. and WLT will have a stand in the foyer.

The World Land Trust has been raising funds through everyclick.com since November 2005, and so far nearly 100 supporters have raised £950.90. The WLT is an international conservation organisation that takes direct action to save rainforest and other critically threatened habitats around the world, buying it acre by acre. Sir David Attenborough is a Patron. The land that is purchased is turned into private nature reserves and protected for the future by local partner organizations, for the benefit of both wildlife and people. So far over 350,000 acres have been saved.

Everyclick.com is a search engine that helps charities, giving away 50% of their revenue. The mouse tour is a "Give Your Mouse a Heart" campaign. Mouse Manager, Emma Walton said: "There are so many smaller charities that have now benefited from everyclick we felt that it was time to send the mouse out to see them. The mouse is very good at raising awareness, and encouraging people to use their mouse to help charity, so we are delighted to be able to help."

The mouse also has a blog so everyone can follow their travels.
http://mousetour.wordpress.com/ and if you see the mouse, please email us with your stories or pictures at mouse@everyclick.com.

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For further press information, please contact:
Every Click: Emma Walton, Email: emma@everyclick.com
Tel: +44 (0)1608 653 024. Images and all press releases are available for download at http://www.everyclick.com/uk/myeveryclick/press-resources

World Land Trust: Vivien Burton, Head of Communications. Email: viv@worldlandtrust.org
Tel: +44 (0) 1986 874 422.
http://www.worldlandtrust.org

Notes to Editors:

Everyclick.com is a search engine that has been purpose built to automatically donate 50% of its revenue to charity. Launched in June 2005, it has over 60,000 registered users and over 850 corporate users. The site has delivered over 45 million searches and has already raised over £250,000 for charity through advertising driven revenue.

The site is free to join and free to use, there is no cost to the user or the charity. It provides family-friendly results. There is a rigorously applied filter to prevent the display of adult material.

World Land Trust was launched in 1989 with the support of eminent conservationists including Sir David Attenborough, Gerald Durrell and Bill Oddie. Sir David Attenborough (together with David Gower) is a Patron of the Trust. Successful land purchase and protection projects have been completed in Belize, Costa Rica, Patagonia and the Philippines and new, urgent, projects are currently raising funds for land purchase in Ecuador, Brazil and India. Whether it is Jaguars, Elephants or tree frogs that are your favourites WLT is helping save them. WLT's HQ is in Halesworth, Suffolk; WLT works with local partner organizations in each of the countries where it has projects.

 
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