Saving threatened habitats worldwide

Allied Irish Bank "Adds more green" by supporting World Land Trust

4 July, 2007 - 00:00 -- World Land Trust
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Sir David Attenborough with John Burton, Donal Forde and Jacqui McCrum

From left: John Burton (CEO of the World Land Trust), Sir David Attenborough (WLT Patron), Donal Forde, Managing Director of AIB and Jacqui McCrum, Head of Corporate Social Responsibility, AIB.

The Allied Irish Bank (AIB) has promised to donate at least €500,000 to conservation projects at home and abroad through a new "Add More Green Fund". For every customer who opts to receive their statements online using the bank's new eStatement service, AIB will donate €5 to the fund. Half of this will go to the World Land Trust and the other half to Coillte, a forestry and forest products company which manages 445,000 hectares of Ireland's State owned forests.

Sir David Attenborough, Patron of the World Land Trust said:
"The World Land Trust gives absolutely everyone an opportunity to get involved and take personal responsibility for protecting the future of our environment in a really positive way. I welcome AIB's decision to encourage customers to be more environmentally conscious and we are very pleased to have them as a new supporter of the Trust."

Donal Forde, Managing Director, AIB Bank, Republic of Ireland, said:
"Not only are people in Ireland keen to do what they can to protect the environment they also think their bank should do the same. 79% said they would like their bank to promote environmentally responsible initiatives.

We intend to continue to rise to that challenge by constantly finding more ways to incorporate good environmental practice into our core values and the way we do business."

More details can be found at www.aibgroup.com/environment

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