World Land Trust Wins Prestigious US Award

Press Release dated: Friday, May 27, 2005

Website of the Week: www.carbonbalanced.org

A relatively small UK conservation charity, World Land Trust (WLT), based in rural Suffolk, has been awarded the prestigious Website of the Week by Smart Communities Network -- a project of the US Department of Energy in Washington DC. (www.sustainable.doe.gov)

The WLT's carbon balanced website, which officially launched this week, addresses the threats to mankind of global warming. It gives everyone, businesses and individuals alike, an opportunity to balance their carbon emissions in three easy stages. By assessing, reducing and ultimately offsetting emissions WLT will purchase and protect tropical rainforest on your behalf as part of its Ecuador Rainforest Project. Often referred to as the 'lungs of the earth' rainforests play a vital role in locking up atmospheric carbon in their vegetation and it has been said that they are acting as the brakes on Global Warming.

The Carbon Balanced section of WLT's website provides background information on the impacts of carbon emissions, helps organizations select an employee to conduct an audit, and provides feedback on reducing and offsetting emissions following the submission of an organization's online audit.

World Land Trust is a registered, conservation charity that has helped purchase and protect over 300,000 acres of threatened wildlife habitats worldwide, including Rainforest, which is used to offset carbon emissions into every day life and help balance the effect of these emissions into the atmosphere.

Sir David Attenborough, a Patron of the World Land Trust, said yesterday, "I welcome WLT's new Carbon-balancing programme as a way of helping put back what we are taking away. I would urge everyone to think deeply about what is important in life and to consider the consequences of daily activities. Balancing your carbon emissions with the WLT means that we are able to put even more back in to our key objectives -- acquiring land for conservation."

For further information please visit www.worldlandtrust.org or call 0845 054 4422 (UK) or +44 (0)1986 874 422 (international callers).

 
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