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Green Issues

A weekly column on current issues by John A Burton of the World Land Trust. The views expressed are personal, and do not necessarily reflect those of the WLT. Feedback and comments are welcomed.

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It's a competetive world in the media

Friday, February 13, 2004

Just as orders for Valentine Acres -- which flooded in as a result of our advertisement in The Independent last Saturday, were dying down, a phone call from The Times. As is often the case, the advertising departments monitor their competitors' advertising, and then track down the advertisers and try to sell to them. But The Times salesperson suggested we repeat our advert for this Saturday, obviously not even having bothered to read our advert -- or worked out that this Saturday was St Valentines day, February 14..... Pause.... oh yes...

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Posted by John Friday, February 13, 2004
 
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