Why is the World Land Trust not signed up to the Fund Raising Standards Board? This is a question which is covered in our website's FAQs but I don’t think I have ever been asked. I feel perhaps I ought to answer it anyway.
This was provoked by reading a summary of the complaints received by the Board. In 2009 it received 5000 complaints about direct mail, 2000 complaints about telephone fundraising, and another 2000 about door to door fundraising. And these are all methods of fundraising that the WLT does not use. It also had over 1000 complaints about data protection, but again, since the WLT does not pass on to third parties any of its supporters’ data, we are unlikely to get complaints. So that is it, in a nutshell.
We don’t actually do most of the things that the FRSB was set up to regulate, and we believe that on the whole the standards we set ourselves are as high or higher than those of the FRSB, so why waste our supporters' money to get a logo on our website (it would cost £300-£400)?
But does the lack of the FRSB logo on our website have a negative impact – has it stopped anyone making donations? That is far more difficult to ascertain, so any feedback and comments from our supporters would be very welcome.