When we launched our Appeal for conserving orang-utans it was an immediate success, and went on to raise over £50,000. We recently launched a JustGiving fundraising page for our Elephant corridors, and the response has been slightly underwhelming -- and this is despite the fact that a donor has offered to double all donations. The fundraising page was created in response to Simon Barnes' article in The Times which gave a very positive account of all our work with the Wildlife Trust of India.
So any ideas as to why we are not receiving a good response? The elephant corridors have been shown to work, and it is a cost effective way of saving this magnificent animal. So can I ask any readers of this blog to pass on the good news? It's a great window of opportunity. Donate £100, the government will give over £25, and we will also get another £100, making a total of £225. It's a no-brainer. But we need your help. On MySpace, Facebook, Twitter or anywhere else, please spread the word, and keep going back to the JustGiving to check how the fundraising is going. The great thing about raising funds on JustGiving is that the overheads for the WLT are extremely low -- a donation of £5 is cost effective (and so of course is one of £5000). So please get networking.