As I write, rain is lashing the offices of World Land Trust (WLT) in Halesworth, and I find myself hoping that the bad weather will continue into next week.
Why? Because the pattern of donations to WLT suggests a link between the weather and online donations, and we are now more than half way through our biggest fundraising effort of the year, Big Match Fortnight.
It has been our experience that when the weather is warm and sunny, donations drop, but when it is cold and wet, they increase. When you think about it, it makes sense. On a lovely day, why would you want to spend time at a computer making charitable donations?
During Big Match Fortnight all donations to our Borneo Rainforest Appeal will be doubled thanks to match funding pledged by a small group of extraordinarily generous benefactors. With £400,000 in the match fund kitty, we have the potential to raise £800,000. So far we received £108,000 in donations, so there is still a long way to go.
For my part, I can think of nothing better than a crisp sunny autumnal weekend. But, if the wind and the rain play a part in motivating supporters to donate during Big Match Fortnight, then I hope the bad weather lasts at least until next Thursday.
Big Match Fortnight, 2-16 October 2013. Please give generously.