World Land Trust has entered the list of top 3000 charities, according to Caritas Data’s recently published Top 3000 Charities 2013 (21st Edition).
Caritas sent me a free copy of the summary edition (the full edition is on sale for £295), which has details of some aspects of the top 150 charities (‘top’ as defined by analysis of charity income, expenditure and funds).
However useful some may find this document, I find it pretty useless, as so much of it is taken up with comparing apples with pears, or rather apples with electric hairdryers.
Put simply, what on earth does World Land Trust have in common with Cancer UK, Great Ormond Street Hospital for Children, the Church of Scotland, the Religious Sisters of Charity, the Arts Council, the British Museum, the British Film Institute, or even the Natural History Museum or Royal Botanic Gardens, Kew?
It is high time that the charity sector was subdivided.
Health trusts, public museums, public schools, and churches surely deserve to have separate categories. As do military charities and sports charities. I could even make a case for animal welfare charities having more in common with hospitals than wildlife and environmental charities, but that is perhaps a step too far.
One feature apparent from Top 3000 Charities 2013 is that none of the corporate donors to WLT donating over £60,000 a year are listed, making me question the reliability of the data.
But what is surprising is the list of donors that gave the most.
Top of the list were AstraZeneca and GlaxoSmithKline which between them donated £1,024,000,000 (down from £1,472,000,000 last year). I wonder how much of this charitable giving was for research or supporting institutions from which they would benefit?
More interesting is the fact that only 65 corporations donated more than £1 million to charity in 2012 and only 25 donated more than £10 million. Considering the sizes of the bonus pay-outs to top executives, the boards of some of these corporations would do well to consider their corporate social responsibility policies - and certainly make significantly greater donations to charity.